Hi there, I am passionate and results-oriented leader with over nine years of multimedia and product design experience.
Currently I am working at SeedCMS , a Platinum Shopify Agency. I work with clients to bring their ideas to life and ensure a seamless buyer experience, improving conversions through unique design and development solutions.
Before that I was a Product Designer & Manager at a start-up tech company, with a heavy hand spearheading the UX research into the ideation and design process, all the way through to the development and QA of the MVP. I also have professional experience as a front-end web developer and a marketing specialist.
*I am a Canadian currently located in California, enjoying the sunshine and West Coast!
While I'd love to boast being a creative wizard in all realms, I believe in embracing the magic within my true areas of expertise.
Showcases mastery in transforming ideas into user workflows, wireframes, and pixel-perfect prototypes. Proficient in creating design language systems that supports scale and growth. Gathers data and conducts research to emphathize with users and influence design solutions.
Demonstrates expertise in brand design and typography to invigorate visuals across print and digital platforms. Known for creating captivating, cohesive designs that deeply resonate with the users. Experience adding motion design to elevate digital experiences.
Skillfully steers roadmapping and sprint planning, propelling sprints toward success. Leverages market and user research to craft strategic plans aligning with product goals and customer needs, fostering a customer-centric product development process.
Excels in conflict resolution and precise time management, promoting smooth progress of projects. Proficient in recruitment, mentoring, and delegation, fostering a unified team environment where each member thrives and contributes effectively.
Beauty in design is wonderful, but understanding the why and the how behind my creations is equally essential. Let me walk you through the philosophies and rationale shaping my design approach.
I approach design with an artful touch, meticulously crafting every pixel with purpose and passion. Design isn't just about aesthetics or following trends— I weave years of experience with data and research into each deliberate design choice. Every stroke is a reflection of thoughtful consideration and expertise.
Aesthetics go beyond mere visual appeal—they must embody practical, realistic solutions. It's about understanding every facet: the users, the industry dynamics, the copy and content, and the distinct needs of each client. Realistic design solutions seamlessly translate to practicality for developers and cater to all stakeholders involved.
At the end of the day, design is about achieving a sense of simplicity. When I say "simple," I don't mean basic; I mean direct and uncomplicated. However, achieving this simplicity is a thoughtful process. It calls for a sharp focus on the essential elements, honing in on the user's needs for that perfect alignment.